Creative Brand Strategy
21.04.2025 - 00.07.2025 (Week 1 - Week 14)
Aidi Rafiq | 0353422 | Bachelor of Design (Honours) in Creative Media
CREATIVE BRAND STRATEGY
INSTRUCTIONS
Week 1 - MLE MEETING WITH TBS & SLAS
During this meeting, the lecturers were briefing about how will the
design students, business and psychology students will be working together for a project. Other than connecting with the other module, this would benefits us to understand how the business and psychology students operate when building a business with the design school.
This helps us to think outside design so we get a clear understand of how they calculate, understand consumers point of few when it comes to purchasing a product.
Week 2 - BRANDING PROCESS
This week, Mr. Fauzi talks about branding experience so that we can
have a clear understand when we creating our own brand. He also give
us a a flow chart on how can we start when we were given to a task to
design.
He also gave us a task for our project 1. Which is to do a case study
based on the company we chose.
PROJECT 1 - CASE STUDY & CAMPAIGN PROPOSAL
TASK :
1A : Case Study
You are to analyse a well-established Rebranding Campaign of your choosing.
1A : Case Study
You are to analyse a well-established Rebranding Campaign of your choosing.
1B : Campaign Proposal
You are to propose a Branding Campaign. The campaign will be for a a glimpse of your choosing and may be conceptualised as a rebranding exercise to introduce a new concept or as a new product line launch.
You are to propose a Branding Campaign. The campaign will be for a a glimpse of your choosing and may be conceptualised as a rebranding exercise to introduce a new concept or as a new product line launch.
Me and my teammate chose Gentle Monster as our brand to do
a case study on.
Week 3 - SWOT ANALYSIS
Week 3 is we were introduced to SWOT analysis. It is a simple but
yet powerful tool to evaluate a company's strengths, weaknesses,
opportunities and threats. This method is very useful if someone
were to entering a new market, so that they could understand
the competitive landscape and market dynamics.
Evaluate their competitive landscape and
respond to industry changes.
SWOT stands for
Strengths, Weaknesses, Opportunities and Threats. Strategic planning too used to analyze the internal and external
factor that can impact a business.
PROJECT 2 - DESIGN BRIEF PROPOSAL
TASK :
2A : Ideation
From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.
2A : Ideation
From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.
2B : Campaign Proposal
You are to articulate the design direction by developing a set of mood boards or stylescape, comprised with visual style, colour palettes, typography, graphic elements & etc. This will be the proposed look and feel of your Brand Campaign.
Week 4 - BRAND POSITIONING
What is Brand Positioning?
Brand positioning is a strategic process where a company defines and
communicates its unique value proposition to tis target audience.
Why is Brand Positioning important?
Brand positioning helps your brand to stand out by defining its
unique personality, benefits and values. When done it right, it
will create a strong connections with the target audiences, which
can create loyalty.
fig 2.0 Brand Positioning being visualize
Week 5 - IDEATION
What is Event Plan?
Event plan is a guide for all the components of your event. This
tool will help you organizes all of the steps and key information
that go into running an event.
The core feature of event plan is keeping all of the components in
one place. With clear plan, this will help you to fill in the blanks
from any of the problems.
Why is Event Plan important?
a well develop plan is by combining all the aspirational efforts and
strategies, that is what makes event plan is important.
Helps in drawing a roadmap which a step by step plan.
Making memorable impacts to audiences.
Event management is about managing calculated risk.
Week 6 - MOODBOARD
What is a Moodboard?
Is a visual representation of a concept, style or mood used to
communicate design ideas and direction before the actual design
process begins.
Why is a Moodboard important?
It helps to keep the style and aesthetic consistent and on track
with client's goals and expectations.
Week 7 - BRAND BRIEF
What is am Brand Brief?
Is a comprehensive document that defines a brand identity,
including its vision, values, mission, target audience and overall
strategy.
Why is am Brand Brief important?
It ensures that everyone involved with the brand is on the same
page, leading to consistent branding across all platform.
Provides clear and concise explanation of what brand is about.
Outlines the brand's long-term goals and how it plans to achieve
them.
REFLECTION
Experience
Overall, I’ve learned a lot about marketing strategies in this class. It helped me understand how to build a strong brand and present it effectively to the real world. Mr. Fauzi guided us step by step on how to develop campaigns from research and analysis to creative execution. His approach made it easier to grasp how strategy and creativity work together. This class improved my critical thinking and gave me the confidence to apply these skills in real-world marketing scenarios.
Observation
I observed that building a strong marketing campaign requires both strategic thinking and creativity. Through Mr. Fauzi’s step-by-step guidance, I realized how important it is to deeply understand a brand before developing ideas. I also noticed that having a clear process from research to execution makes the campaign more focused and effective.
Findings
I found that successful marketing relies on a balance between research, strategy, and creativity. Learning how to break down a campaign into clear steps helped me understand the full process more effectively. This approach not only strengthened my understanding of branding but also boosted my confidence in applying marketing concepts to real-world situations.
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