Creative Brand Strategy: Project 2

Creative Brand Strategy

21.04.2025 - 00.07.2025 (Week 1 - Week 14)

Aidi Rafiq | 0353422 | Bachelor of Design (Honours) in Creative Media 

CREATIVE BRAND STRATEGY 

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INSTRUCTIONS

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PROJECT 2 - DESIGN BRIEF PROPOSAL

TASK :
2A : Ideation

From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only the MOST relevant (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign.

Task 1: Case Study & Campaign Proposal, create the SWOT analysis for your case study.

fig 1.0 SWOT Analysis of Gentle Monster

fig 1.1 Case Study Gentle Monster Campaign

2B : Campaign Proposal

You are to articulate the design direction by developing a set of mood boards or stylescape, comprised with visual style, colour palettes, typography, graphic elements & etc. This will be the proposed look and feel of your Brand Campaign.

Poster Visual

fig 2.0 process

fig 2.1 final poster visual

Andrea created a poster in photoshop to help us better visualize the overall direction of the campaign. It served as a useful reference, guiding us in designing both the website and the video campaign with a consistent look and feel. She aimed for a Y2K inspired aesthetic to match the bold and edge vibe of the brand and Angel's style. After receiving an approval from Mr. Fauzi, we finalised the visuals and inserted them into our moodboard which reflect the intended look and feel of the campaign.

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fig 2.0 Gentle Monster campaign proposal

fig 3.0 Gentle Monster campaign moodboard

This moodboard is the result of our initial brainstorming and collaborative effort, where we began gathering a wide range of visual references, key information, and inspiration to support the development of our brand campaign. As part of this process, we included an "ABOUT" section and a detailed "SWOT" analysis to clearly define the identity, purpose, and positioning of our brand. These elements serve as a constant point of reference, helping us stay aligned with our campaign goals and target audience. By grounding our inspiration in these core aspects, we ensure that every creative decision moving forward from visuals to messaging is intentional and cohesive. This foundation will guide us as we move towards the final execution of our campaign.

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REFLECTION

Experience

Overall, the experience of having a main topic and conducting in-depth research has been incredibly helpful in the process of creating our moodboard. Diving deeper into the subject matter allowed us to gather meaningful references and insights that gave our concept more direction and clarity. Understanding how a moodboard works has proven to be an essential step before starting on the final piece. It not only helped us stay visually and conceptually consistent, but also made the overall design process smoother and more efficient. Having a collection of inspirations and ideas from online sources that align with our theme has given us a strong foundation to develop our final project with confidence and creativity.

Observation

I observed that having a clear direction from the beginning, such as a main topic and a solid understanding of our brand made it much easier to filter and select relevant inspiration. I also noticed how powerful visual references can be in shaping ideas and sparking creativity. This step helped me see the importance of planning and research in design, rather than jumping straight into execution.

Findings

We found that starting with a clear topic and research helped us create a more focused and meaningful moodboard. It guided our visual direction and made the design process smoother. Moodboards proved to be a useful tool for aligning our ideas and preparing for the final outcome.