Major Project 1
03.02.2025 - 00.03.2025 (Week 1 - Week 14)
Aidi Rafiq | 0353422 | Bachelor of Design (Honours) in Creative Media
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MAJOR PROJECT I
INSTRUCTIONS
We as a student are required to produce a comprehensive proposition on
a chosen topic and apply independent learning skills in a studio
environment to formulate the desired content for their project which
demonstrates their skills in design works and effective project
management.
PROPOSAL DEVELOPMENT
Week 1 / Topic Discussion
In the first week, we were assigned to work in a group of 4 to begin
our project. Ms Vitiyaa introduced us to the project briefing on what
will be happening throughout this module.
During the group discussion, we came up our few ideas.
- Bread Company (Packaging design)
- Design Album/Season Greetings
- (Redefined) Good Vibes Festival
Ms. Anis advice us to see what each other's strong point in graphic design.
We had 1 person that like typography, 2 person like poster design and 1
person like packaging. Therefore, we extend our ideas from
there.
After combining our interest, we come up an idea if we can Redefined Good
Vibes Festival.
Week 2 / Proposal Slides
In week 2, we gathered information from the previous Good Vibes design
and compare to other successful festivals in Malaysia. We also
decide on the overall theme to apply to a redefined design.
Ms. Vitiyaa gave us a proposal guide for us to refer to for our proposal
presentation:
fig 1.0 Proposal Guideline
fig 1.1 Proposal Development Slides
Week 3 - 5 / Presentation
In week 3, we begin to present our proposal slides to the
class.
We also created a google form to gather peoples opinion about their
experience with Good Vibes festival etc.
fig 2.0 Survey
From Ms. Vitiyaa's feedback, mentioned that our proposal is
already well-structured and meets the necessary requirements.
However, she emphasized the importance of visualizing our
final outcome by creating sketches. This will help refine our
concept further and provide a clearer representation of our
ideas, ensuring that our execution aligns with our
vision.
Week 6 / PROCESS
fig 3.0 Given task
After our group discussion on the final proposal, I made sure
everyone had their own tasks so we could wrap things up
faster. We set up a Google Drive folder to keep everything
organized and make it easy to share our work. To keep things
looking consistent, we also put together a few design
templates that we could use across our materials. With
everything in place and everyone clear on their roles, we were
able to stay on track and get things done efficiently.
fig 3.1 google drive compilation
PROCESS - TICKETS / WRISTBANDS / LANYARDS / HOODIE /
SHIRT
fig 3.2 Lanyard process
fig 3.3 Wristband process
fig 3.4 Tickets process
fig 3.5 Hoodie process
fig 3.6 T-Shirt process
fig 3.7 Backdrop for stage
After receiving feedback from my groupmates, they pointed out
that the dates needed to be corrected and suggested adjusting
the font choice for better readability and consistency. Taking
their input into account, I carefully reviewed the dates to
ensure accuracy and explored different font options that would
align with our overall design.
Week 7 / FINALIZE PROPOSAL
This is our final proposal where we re-design from our previous
proposal slides to make it more formal and better.
Ms. Vitiyaa provided positive feedback on our final proposal, noting that it is well-structured, but she highlighted a few missing elements that need to be addressed. We need to include the logo development process, showcasing how the design evolved through sketches, inspirations, and iterations. Additionally, logo variations should be presented to ensure adaptability across different backgrounds, sizes, and applications. For staff clothing, a glow-in-the-dark feature must be incorporated to enhance visibility, which should also be applied to the booth design to create a more striking and immersive visual effect.
REFLECTION ON CONTRIBUTION OF EACH MEMBERS
ALIAH
Aliah plays a key role in ensuring that our group stays aligned
with the given guidelines and maintains consistency throughout
our work. She was the one that come up with the idea of "Good Vibes Festival", and since then we all follow and agree with it. Whenever someone makes an error or deviates from the
plan, she steps in to provide guidance and corrections, helping
us stay on track. Her attention to detail and commitment to
following the requirements have been crucial in keeping our
project well-organized and meeting the necessary standards.
ANDREA
Andrea contributes in getting the job done while also making sure she’s not working on it alone. She regularly checks in with me, sending updates on her progress to ensure her work aligns with our designated design. By staying in touch, she helps maintain consistency across the project and avoids any misalignment. When she’s fully locked into the project, she has the potential to work ten times more efficiently and produce even better results.
AMEELY
Ameely is always open to listening whenever we come up with new ideas, and she isn’t afraid to try them out without fear of judgment. If there’s something that needs improvement, she takes the feedback positively and refines her work to make it even better. On top of that, she contributes fresh ideas that we hadn’t even considered, bringing new perspectives that help enhance our project.
REFLECTION
Experience
This experience has been incredibly engaging, allowing me to broaden
my design knowledge while gaining a deeper appreciation for my
teammates' ideas and perspectives. Collaborating with them has given
me new insights into different creative approaches, making the process
both inspiring and enriching. Through our discussions and planning, we
have developed a clear vision for the rebranding of 'Good Vibes
Festival,' ensuring that every detail aligns with our refreshed
concept. With all these preparations, we are confident in bringing a
unique and memorable transformation to the festival’s identity
Observation
I’ve realized that preparation is crucial when working on a big project. Gathering feedback from different perspectives not only strengthens our ideas but also helps refine them into something more impactful. Through this process, I’ve learned that when creating a project aimed at customers, understanding the 'buyer’s journey' is essential. It allows us to anticipate their needs and preferences, making it easier to finalize our decisions with confidence.
Findings
This experience has been both insightful and rewarding, allowing us to
refine our creative vision while strengthening our teamwork. Through
careful preparation and feedback, we have gained a deeper
understanding of design, branding, and the importance of the buyer’s
journey. With a clear direction and thoughtful execution, we are
confident in delivering a refreshed identity for the
Good Vibes Festival
that resonates with its audience.
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