Creative Brand Strategy: Final Project

on

Creative Brand Strategy

21.04.2025 - 00.07.2025 (Week 1 - Week 14)

Aidi Rafiq | 0353422 | Bachelor of Design (Honours) in Creative Media 



CREATIVE BRAND STRATEGY 
INSTRUCTIONS


FINAL PROJECT

This final project required us to produce both a website and a video for our campaign. After getting our proposal approved by Mr. Fauzi, Andrea and I divided the tasks between us to work more efficiently and complete the project faster.


Poster Campaign
fig 1.0 Graphic Elements

fig 1.1 Poster campaign process

fig 1.2 Final Poster Campaign

Previously, our design was very simple and closely followed Gentle Monster’s signature style. However, for this round, we decided to make the poster more eye-catching and vibrant, with bold elements that pop and grab attention.


WEBSITES
fig 1.0 Wix process

fig 1.1 Wix process

fig 1.2 Wix process

fig 1.3 Short video campaign

fig 1.4 Poster design process

fig 1.5 Gentle Monster website 

We use Wix to create our websites because it offers greater flexibility and creative freedom. The platform provides a wide range of customizable features, including dynamic transitions, interactive elements, and design tools that allow us to bring our ideas to life more effectively. This makes it easier to experiment with layouts, animations, and user experiences that align with our vision.
CAMPAIGN VIDEO

fig 2.0 Timeline 

fig 2.1 Audio merging

fig 2.2 3D motion process
For the video campaign, I used After Effects to edit, which allowed me to incorporate motion graphics and apply my own editing style. However, it was quite challenging because there weren’t many existing videos of Angel wearing the glasses. To overcome this, I combined motion graphic techniques with clips from Angel’s past videos, carefully editing them to make it appear as though she was wearing the glasses.



FINAL SUBMISSION


A4 POSTER

fig 3.0 a4 poster


VERTICAL POSTER
fig 3.1 vertical poster


iNSTAGRAM LAYOUT
fig 3.2 Instagram layout

VIDEO CAMPAIGN

fig 3.3 video campaign




REFLECTION

Experience
Overall, it was an interesting experience that allowed us to explore our creativity in building a campaign from scratch. One of the main challenges was not having actual footage of Angel from Dolla wearing Gentle Monster glasses. However, we managed to work around this by using clips from her past videos and creatively editing them to mimic her wearing the glasses.

Observation
I noticed that working around limitations, like the lack of specific footage, challenged us to think more creatively. It also showed how editing and visual techniques can be used to effectively convey a message, even without ideal resources.

Findings
We found that with the right editing tools and creative approach, it's possible to produce strong visuals even without ideal footage. We also learned that understanding the brand’s style and the target audience helps in making the campaign more convincing and impactful.

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