Information Design - Project 1 & 2

Information Design

03.02.2025 - 00.03.2025 (Week 1 - Week 14)

Aidi Rafiq | 0353422 | Bachelor of Design (Honours) in Creative Media 

INFORMATION DESIGN

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INSTRUCTIONS

Project 1 - Animated Infographic Poster

Description

After time exploring media and learning about information design, you will now develop an infographic that presents a series of different processes as visuals rather than text.

PART 1: Infographic poster (20%)           
INSTRUCTION:

1. Choose 1 infographic poster reference from Internet (Please consult before proceed)
2. Redesign the poster into A4 size. Sketch the idea and process
3. Redesign and simplify the poster based on visual hierarchy & typography
4. Simplify the poster's design based on color, shape & pattern
5. Attach your final poster on E-Portfolio with explanation and reflective writing

PART 2: Minimal animated infographic (20%)
INSTRUCTION:
1. Animate your infographic poster into one static loop animation page
2. Loop duration in between 15-30 second
3. Size: 1080 x 1920 px (Vertical Video) upload to your own Youtube channel

CHOSEN POSTER 

fig 1.0 chosen poster to improve

This was my chosen poster to improve. The poster suffers from a cluttered layout with scattered text and images, inconsistent font choices that diminish its seriousness, and low contrast—especially when text overlaps with images on a light background. Moreover, the mix of different image styles disrupts visual cohesion and fails to create a clear focal point for the viewer.

MOODBOARD

fig 2.0 moodboard

ROUGH IDEA

fig 3.1 rough idea

fig 3.2 fig 3.1 rough idea

INFOGRAPHIC PROGRESS

fig 4.0 first progress

This is my progress at first because I wanted to be simple and easily to read but yet impactful. After getting feedback from Mr. Shamsul, he said it is too simple and the border makes things too compact.

ANIMATION PROGRESS

fig 5.0 after effect progress

fig 5.1 after effect progress

FINAL SUBMISSION

fig 6.0 final poster

I removed the borders and add beakers to represent the lab safety. Added more hazard logo to visualize the rules.

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REFLECTION

Experience

I have learned about various types of posters, particularly how infographics can present a large amount of information while still remaining visually appealing. Effective infographics use a well-structured layout, clear typography, and a balanced mix of visuals and text to maintain readability. They often incorporate color schemes, icons, and graphs to break down complex information in an engaging way.

Observation

I’ve learned that hierarchy, simplifying information, and organizing elements are essential for effective infographics. A clear hierarchy guides the audience’s eyes, while structured layouts make content easier to digest. Colors, typography, and icons enhance readability and engagement—colors highlight key details, typography sets the tone, and icons break up text for better visual appeal. Understanding these principles has helped me appreciate how design elements work together to create clear and engaging infographics.

Findings

I’ve become more comfortable with motion graphics in After Effects, but finding inspiration still takes time. Exploring different styles, trends, and design techniques helps spark creativity and refine my ideas. Studying existing motion graphics broadens my perspective, allowing me to develop fresh concepts and improve future projects.