Brand Corporate Identity
23.9.2024 - 00.0.2025 (Week 1 - Week 14)
Aidi Rafiq | 0353422 | Bachelor of Design (Honours) in Creative Media
BRAND CORPORATE IDENTITY
INSTRUCTIONS
In task 3 we were given to design relevant applications (business card, letter-head & continuation sheet, invoice) using the logo created whilst
guided by the framework identified in the mood board. Design at least
4 collaterals (t-shirt, tote-bag, lapel pins, product packaging
etc.), design its digital presence (websites, social media) apply
identity as environmental graphics and in simulations (signage, shop front, reception desk) as applicable.
Collaterals
fig 1.0 Collaterals
1. Key tags
2. Stickers
3. Paper bags
4. Boxes
Corporate Stationary
fig 2.1 Business card
fig 2.2 Invoice
fig 2.3 Letter
fig 2.4 Letterhead
fig 2.5 Receipt
Digital Presence
fig 3.0 Instagram layout
fig 3.1 Website & Footer layout
Environmental Graphics
fig 4.0 Environmental Graphics
FEEDBACK
Week 9
Specific Feedback : Finishing up the collateral, re-design the owner card because there are elements that is not even related to the logo itself. Got confused between invoice and receipt
REFLECTION
Experience
Overall, this is a fun experience where I get to make a logo and design a business brand with details by coming up with a brand story, positioning, inspiration to create this type of businesses. This also give an idea on how we can start of a business in term of designing wise.
Observation
Throughout this experience I learned that when creating a business logo it needs to be easy to see from a far and easy to catch the audience eyes during in a busy street. It is also important to have a small group talk about each others logo so that we have different opinions or choosing one sketch idea that are strong in order to proceed to final.
Findings
I learned that creating a logo isn’t just about making it look good, it’s about making it work. A good logo needs to stand out, be easy to recognize, and catch people’s attention, even in a busy setting.
Comments
Post a Comment