TASK 1 (Exploration)

on
Design Principles - Task 01

FEBRUARY - APRIL (Week 1 - Week 7)

Aidi Rafiq | 0353422 | Bachelor of Design (Honours) in Creative Media

DESIGN PRINCIPLES
INSTRUCTIONS

 
<iframe src="https://drive.google.com/file/d/1-sLPOl0a6-5GYlFMHbgl_a4bCuMWfUd7/preview" width="640" height="480" allow="autoplay"></iframe>


Week 1 
On our first week of our Deign Principles, they showed us the module information booklet on what will be expecting for this semester. They introduced us about the Elements & Principles of Design and what/how they are being used.. Showing various of company brand's logo, website design, product design, poster etc. 


DESIGN PRINCIPLES

Gestalt Theory

- This theory is how people perceive the world around them/ the      visual elements
- They are wired to see pattern, logic and structure
- The word "Gestalt" refers to "shape" or "form" in German
- Aim to show how complex scenes can be reduced to more a simpler       shape


Contrast

- Contrast is the juxtaposition of strongly dissimilar elements
- without it, visual experience would be boring
- This element can provide emphasize a point and express content

fig 1.0 7/2/2024 contrast 

Balance

- Balance refers to the distribution of visual weight in a work of     design
- This element that could cause the total image to appear balanced
- It can be symmetrical or asymmetrical

fig 1.2 7/2/2024 Balance

fig 1.3 7/2/2024 Symmetrical Balance

fig 1.3.1 7/2/2024 Asymmetrical Balance

Emphasis

- Emphasis is used to create dominance and focus in a design work
- Color, shapes or value can be used to create emphasis to achieve   dominance


Repetition

- Repetition creates rhythm and pattern within the work
- The pattern increase the visual excitement by enriching surface      interest
- Avoid monotony

Movement

- Movement is a way of a design that leads the eye in, around, and     through a composition - the path eye follows
- Motion or movement in a visual image, it as seems its moving
- Can be form of shapes, form, lines, and curves that are used

fig 1.6 7/2/2024 Movement

Harmony

- Harmony involves the selection of elements that share a common      trait
- it becomes monotony without variety
- Fit the same theme, aesthetic style or mood

fig 1.7 7/2/2024 Harmony
https://www.pinterest.com/pin/704391197996621675/

Unity

- Unity refers to the repetition of particular elements throughout      your design - the colors, shape or material - pull the look          together
- They are balance and give a sense of oneness, creating a theme

fig 1.8 7/2/2024 Unity

Symbol

- A symbol is a sign, shape, or object that is used to represent      something else (Cambridge Dictionary, 2020)
- Symbol can provide or to convey message/ information

Word & Image

- Imagery is the most important part of the design, it can be 
  printed or digital. Viewers are able to relate to a concept
  or a brand if the right images are used
- A suitable typeface will result in a visual hierarchy and balance
- Typography is a design and arrangement of text to convey a 
  message or a concept

fig 1.10 7/2/2024 Word & Image (Typography)
https://www.pinterest.com/pin/219057969366282422/
UNSDG - UNITED NATIONS SUSTAINABLE DEVELOPMENT GROUP 8

SUSTAINABLE DEVELOPMENT GOAL 8




Goal 8 is about promoting inclusive and sustainable economic growth, employment and decent work for all. This goal would help everyone get to work that is productive and delivers a fair income, security in the workplace and social protection for anyone.



fig 2.0 15/2/2024 Symbol
https://maiteleon.com/portfolio-item/visions-of-forced-labour/

I decide to use this poster to relate to sustainable development goal 8 is because other than having everyone to have access to work in a company/ job that they dreamed off, child labor and slavery are the biggest problem in the world. According to the artist that produce this, companies around the world uses child labour to cut down their production cost and it will increase their profits. 72 million children in the worldwide are forced to do hazardous work and are deprived from education. The shovels and sewing machines in the other child's head shows the commonly use by children for companies. The red tears could represent blood which the amount of children being abused till bleed or it's very sad that they are doing the things they don't want.  The design principle being used is contrast, emphasis, word & image.


Further reading



"The World of Child Labour" focuses on the origins, effects, and remedies of child labour while providing historical and contemporary information about the practice around the globe. Around the world, there is a movement to end child labour as it continues to be a major social and economic issue in developing nations. Leading academics, researchers, legislators, and activists from across the world have been brought together by volume editor Hugh D. Hindman to create a thorough reference that includes more than 220 essay. 



Reflections

    This task reminds me back of all the design principles that it applies to art and photographs in the world. Knowing how to apply these principles and when to apply it. By exploring UNSDG also helps me to expand my knowledge on the goals that UN has shown. Realizing that the goal that I've chosen is about accessing everyone to work. Instead I decide to do the opposite which it also applies to slavery and child labour. 

Feedback

Week 1
Presentation wise is good but the part about UNSDG needs to be changed because the illustration is just a diagram that has no design principles or heavily meaning. 

Week 3
Elaborate more about the poster more since I've only talk about the goal only.

OTHER TASK




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